Think about the number of social events you have attended that have started or ending with people telling stories. That is because stories are one of the most effective and instinctive ways of communicating. Stories can convey information, but they also stimulate emotion and a feeling of connection. And they are memorable. How many times have you found yourself repeating a story that you have heard from someone else?

Now think about when you are trying to awaken the same sense of connection and memorability in a business context:

Informing– Facts and trends can be hard to digest. Stories add the seasoning that allows your audience to relate new knowledge to their situation

Involving – By awakening or building on an emotional connection, stories help the audience to picture themselves in the story

Inspiring– Authentic stories — that dramatise the situation while providing a vision — are the ideal vehicle to inspire the audience to identify with your goals

All good stories follow certain underlying principles. By understanding and applying those principles you can create meaningful stories that engage people and stimulate change. And the good news is that it is not about being a great orator; for business storytelling the right facts and authenticity are the core of story, with style taking a supporting role.

Based on the work of leading thinkers like Steve Denning and John Yorke, Storytelling is a course in three acts which will help you to create powerful stories from your own experience:

Act 1
Inciting interest: coming face to face with the challenge

Act 2
Rising action: building skills and awareness

Act 3
Resolution: a new ‘normal’

Participant level: New entrant to Manager

Duration: 2 days*

*Please note the duration of the programmes are given as a typical guideline, however all programmes are tailored to meet clients’ specific objectives.

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