Microwave Beds, The Great British Bake Off and Behavioural Change Programmes
Here’s an idea…
Wouldn’t it be great if someone could invent a microwave bed? A bed that lets us have 8 hours sleep in just 2 minutes? We’re all busy people and often it’s too difficult to get the full 8 hours we really need. Wouldn’t it be great if we could lie down, shut our eyes for 2 minutes and feel like we’ve had the full 8 hours!?
Ok. Here’s another idea…
Wouldn’t it be great if we could watch the Great British Bake Off and suddenly be Master Bakers? We could simply sit down for one hour, watch the contestants put all the ingredients together, carefully watch their methods, see what they do right and wrong and then go ahead and simply replicate ourselves in our own kitchens.
More wishful thinking?
Last one. A combination of the two…
Wouldn’t it be great if we could have a behavioural change programme over a 1-hour lunch break? We’re all busy people and find it difficult to commit all the time we really need and we know ‘Millennials’ have a supposed limited attention span. We could simply sit our people down for one hour, hear the tutor tell us all the theory, watch them give an example, with a few good jokes thrown in, then see the new behaviours roll out across our firm like a virus.
We’ve yet to see a microwave bed, or a microwave being used on ‘Bake Off’. We don’t expect to see effective “Microwave Behavioural Training’ any time soon either.
Photo by Unsplash user Amy Treasure
Commentators and fans are lauding them for their efforts, and competitors aspire to reach the same levels of success.
Sadly, a large proportion cannot accept that this level of success is possible. Instead they have decided and are happy to decree that Team Sky, and Chris Froome in particular, must be cheating.
In reality, the best firms don’t need to cheat. There is no secret formula. When you look deeper, the reasons for their success are clear.
The best organisations (and sports teams) in the world have a deep-rooted value set that drives all behaviours. Everyone shares the same values and works towards a common objective. Successful firms believe in doing things the right way…
You are a successful professional services organisation and have a proven track record. Why then, would you question your client management?
Maybe your client has started to suffer from ‘consultant fatigue’ having undertaken numerous consultancy projects over the last year and now feels that using more consultants will lead them to be criticised for their management of resources?
Perhaps this scenario sounds familiar to you: Your client has decided to postpone the next phase of a proposal and there are the usual excuses for the postponement – they now plan to go out to tender, next year the budget will not be there, there is no rush. The problem for you is that, if they delay, you know your client will struggle to get continuity of consultants.
What practical steps could you take to stop this standstill and get the best outcome?
PSfPS have created this checklist that you can download to help you benchmark your current practices, processes and procedures of client management against best practice…
The perceived reality in the minds of many clients is that all accountants/lawyers/consultants offer pretty much the same services, in the same markets with the same outputs.
When you see the examples in this article from real proposal documents, it’s easy to see why this view is held.
Importantly, your personal brand also represents the organisation you work for.
These ‘LinkedIn Out Loud” videos put together by production company Joseph & Joseph show a collection of how not to set your personal brand on LinkedIn…
- “I run towards fires”
- “I’m not the boss. There’s only one boss and that’s Mr customer”
- “Welcome to a window into the life of me”
- “I don’t go with the flow – that’s for fish”
- “I’m not racist”
You can watch all the videos here…